Hat Care

Care for your Genuine Panama Hat

As the proud owner of a genuine Panama hat, it is important to remember that your hat is a unique, made-to-order masterpiece of craftsmanship, hand-woven from natural fibers. To ensure you enjoy wearing it for many years, please follow our specific care advice below.

Product Guarantee & Liability Limitation Policy: Due to the delicate and organic nature of the raw toquilla straw used in our collections, Marchesi di Montecristi (operated by La Marqueza Ltd) is unable to provide an unconditional lifespan guarantee. While genuine Panama fibers possess inherent natural flexibility, they remain susceptible to localised pressure, fiber splitting, or cracking if subjected to acute physical stress, incorrect rolling angles, or handling that deviates from our provided guides.

We appreciate your understanding that we cannot accept responsibility, liability, or return requests for any structural damage resulting from manual handling, wear and tear, or care methods that do not comply strictly with the instructions provided.

How to care for your Genuine Panama Hat

Avoid pinching or crushing the natural fiber, especially from the crown as it may eventually break
Do not pull the hat from the edge of the brim
Avoid wear it under the rain as it may lose its shape
Do not keep the hat permanently stored rolled up
Protect your hat and store it in the dust bag always

💡Pro Tip: Over time, it's natural for straw to dry out, which can cause the fibers to break. To keep your Panama hat moisturised and in excellent condition, expose it to steam occasionally (once or twice a year), depending on weather conditions. For example, you can leave it in the bathroom while taking a shower. The steam will prevent the straw from cracking, ensuring your Panama hat remains in great shape.

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Cleaning your Panama Hat

The hat and sweatband can be cleaned using a damp cloth or a baby wipe - try to gently remove any dirt marks, avoiding the gold metal logo.
Do not soak. Do not leave the garment in the water under any circumstances.
Avoid rubbing too hard as this may damage the natural fibers of the straw
To remove small stains from the straw make light circular motion on the affected area.
We do not recommend using any cleaning agents or soap, as the colour may suffer irreversible alterations.

Reshaping your Panama Hat

If your hat loses its shape after a long flight, simply leave it out of the tube for a day, and it should naturally recover.

If it has been poorly stored, you can still reshape it using the following steps:

The brim can be reshaped using the iron steam, using a clean damp cloth on, to ensure the iron does not come into direct contact with the straw itself
To reshape the crown, heat up the iron and proceed to steam very well the inside and exterior of it - approximately six inches away from it for 30 seconds to a minute, ensuring that you get enough heat on
Place the hat on your head when it is still damp and start to make the moulding shape with your hands, wear it for a moment until you feel the hat takes the desired shape